Which Restaurant Chains Are Delighting Consumers?
Which restaurant chains are excelling in delighting customers? And how do higher scores translate into revenues?
In this webinar, Janet Eden-Harris, Senior Vice President of Strategy at Market Force. delved into research results in the following categories—burger, pizza, sandwich, chicken, Mexican and ice cream—and answered questions like these:
- Which restaurant chains are excelling in delighting customers?
- What are the key drivers to visit a QSR or Fast Casual restaurant?
- How do higher scores translate into revenue?
- What do restaurant operators need to focus on for increased traffic, higher loyalty and same-store sales growth?
Janet was joined by Forrester Research, Inc. analyst Suresh Vittal, Practice Leader in Customer Intelligence, who introduced what he sees as some of the challenges facing restaurant chains today.