In this webinar, Dr. Cheryl Flink joins Janet Eden-Harris in a discussion of findings of a Market Force panel research study that looks at issues such as why shoppers prefer a clothing retailer, what influence social media has on shopper choices, and what new retailer consumers have tried in the last 90 days.
In this webinar, Janet Eden-Harris, Senior Vice President of Strategy at Market Force, reviews new research on which restaurant chains are delighting customers, looking at the following categories—burger, pizza, sandwich, chicken, Mexican and ice cream. Janet was joined by Forrester Research, Inc. analyst Suresh Vittal, Practice Leader in Customer Intelligence, who introduced what he sees as some of the challenges facing restaurant chains today.
New panel research exploring annual trends and changes in consumer preferences in QSR and Fast Casual restaurants.
Interesting results from a March 2011 panel survey on grocery retailers and private label, revealing new insights into consumer favorites, big drivers of customer choice, promotional effectiveness, etc.