What’s Your Plan to Win?

Going Green. Providing the most convenience and consistent speed of service.  And especially in today’s economy: offering the BEST PRICE.

Like every QSR working on increasing market share, you’re busy perfecting your core competency while staying on top of competitive trends.  How you manage it all draws new customers and builds loyalty in your current customers.

What’s your strategy for delighting customers?  How do you stay on top of competitive pricing?  What’s your plan for developing your customer intelligence?

With the industry’s best Mystery Shopping and syndicated Price Tracking solutions, Market Force delivers the information and insights you need to maximize your competitive position in the marketplace.

Beyond assessing your competitive pricing, Market Force offers a range of solutions that provide you with the customer intelligence you need to truly understand the customer intelligence through their eyes.  With Market Force, you receive both the data and the actionable recommendations that drive measurable improvements in loyalty, dollars spent, frequency of visit, and word-of-mouth recommendations.

Use Market Force On-Site Services for Multi-Location Evaluations & Action

• Assess operational performance in areas including wait time, item up-selling and cleanliness; and
• Measure order speed and accuracy in the restaurant or at the drive-thru with Mystery Shopping
• Understand guest attitudes and perceptions on topics including menu selection, food quality and service; and
• Track overall guest satisfaction and likelihood of recommending to others with Direct Customer Feedback

Use Market Force Data & Analysis Services to Support Operational Decision-Making

• Identify areas for operational improvement with the highest impact on guest satisfaction and loyalty with Loyalty Lift Calculator
• Uncover additional revenue opportunities with Analytics & Insights
• Highlight top performing locations across your organization and identify the drivers of that success
• Automatically deliver performance-based training or rewards at the restaurant level with Triggered Training®  and Rewards