Studio & Theatre Industry Sheet Market Force understands the theatre business. We conduct over 120,000 unique visits each month for studios and theatres. Blind checks. Trailer checks. Open checks. Ticket prices. Installs. With an independent field force of 300,000, we can be your eyes in theatres across North America.

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Market Force Theatrical Services’ Green Initiative

Trailer Recycling Documentary from Market Force on Vimeo.

Your Eyes and Ears at Theatres Everywhere

Imagine if you had all the key information at your fingertips…did your trailer play?…was the presentation perfect?…was your promotional material placed in optimal location in the theatre lobby?

Getting as close as possible to this ideal requires a certain level of executive omnipresence and in-depth customer intelligence. But, how can you be everywhere at the same time to oversee the execution details required for excellence across multiple theaters and circuits around the country? And when there’s a problem, how can you be sure it’s fixed as soon as possible?

Market Force gives you the eyes in the theatre to gauge operations and an online window into observations, with fresh data coming in daily so that you can adjust quickly. We provide real-time data for first show reports allowing you to see results as they happen across North America or drill down to even the individual theatre level.

Market Force Information is the leader in providing theatres, motion picture studios and their promotional partners with the customer intelligence and on-site action they need to improve the in-theatre experience, maximize promotional efforts and drive increasing profits.

Use Market Force On-Site Services for Evaluations & Action

• Promotional material installations
• Lobby checks
• Trailer checks
• Audience reaction surveys
• Perfect presentation checks
• Patron counts (overt + covert)
• Seating capacity checks
• Sneak preview checks
• Anti-piracy checks
• In-theatre intercepts

Use Market Force Data & Analysis Services to Support Operational Decision-Making

• Review total gross ticket sales and box office receipts of one circuit or location versus another with Analytics and Insights
• Gauge overall viewer sentiment about a new film with on-site Customer Surveys and Social Media Buzz
• Access regional trends and highlight best practices across theatres
• Uncover lost sales opportunities such as 3-D glasses

Market Force Print Checking

Protecting Film Integrity from Color-Timing through to Theatrical Presentation

You spend millions of dollars to create the images and the sounds that make the film what it is, and in the end, it’s all about the way it is presented to the audience that determines a film’s fate.

With the debut of digital sound and projection, audiences have come to expect a perfect presentation every time. Yet, of the 35,000 current domestic screens, less than 65% have digital sound, and less than 28% have digital projection. Plenty can go wrong during post-production and distribution to impact the presentation with 35mm film (and digital cinema?):

Guard Against:

• Sound drop-outs
• Color shifts
• Projected dirt
• Poorly-made splices
• Reel/Print Scratches
• Water bubbles
• Printer movement
• Soft focus
• Improperly wired speakers
• Low light levels

Filmmakers work too hard to have anything detract from the proper presentation of the movie. Market Force Print Checking Service is designed to protect the movie director’s vision all the way through the manufacturing and distribution process to ensure a perfect movie-going experience.  Our team has worked on hundreds of films in this manner and with many of the highest profile Directors in the business.

Market Force Print Checking Service

• Systematic film print inspection at the manufacturing facilities for sound and picture anomalies, with defective reels pulled from the manufacturing run
• Films followed from color-timing through to theatrical presentation
• Select Prints from the highest graded reels reviewed for placement in Premium Market Theatres