Recent Drug & Grocery Research Study:

Market Force recently conducted a Grocery industry study, with several interesting findings.

We then ran a webinar discussing these findings and the implications for Consumer Packaged Goods companies and the Grocery Industry.

A View from the Aisle (or From the Aisle to the Corner Office)

What’s most important to consumers today when selecting a grocery store? According to the 2009 Food Marketing Institute study, consumers want a lot from their stores:

Central for delighting customers and winning market share, most stores fall short on delivering fast check-outs, courteous staff, and low prices

Market Force understands your unique challenge of creating the ultimate customer experience while working with multiple locations and a massive number of fast-turning SKUs. We work with major drug and grocery stores to develop your customer intelligence and help you understand how current operations impact customer loyalty–providing the in-store eyes and hands necessary for a complete evaluation.

We service both national and regional chains by addressing critical issues through multiple methodologies including both data analytics and recommended actions for reducing your vulnerability to competitive threats.

Use Market Force On-Site Services for Evaluations & Action

• Assess operational performance in areas such as customer service and check out with Mystery Shopping
• Understand customer attitudes and perceptions including feedback on product selection, product quality and overall satisfaction with Customer Surveys
• Ensure sale items are fully stocked on the selling floor
• Monitor program execution and operational compliance across all your locations with On-Site Audits
• Track the speed-to-shelf of new items
• Ensure proper Merchandising execution including planogram compliance, product stocking and pricing
• Set up displays and execute promotions properly and on time with On-Floor Set Up
• Capture key item pricing across your locations and those of your competitors with Syndicated Pricing Reports.

Use Market Force Data & Analysis Services to Support Operational Decision-Making

• Identify business levers where improvements will generate the highest returns with Loyalty Lift Calculator
• Uncover additional revenue opportunities
• Highlight top performing locations across your organization and identify the drivers of that success with Analytics & Insights
• Automatically deliver performance-based training or rewards at the store-level with Triggered Training® and Rewards