Convenience Store & Gas Station Industry Sheet With locations ranging from large cities to remote towns, consistently maintaining superior customer service is a major challenge for convenience store/petroleum operators. You just can’t be everywhere. It’s even more challenging when stores are franchises. Now you don’t have to be. Utilizing our network of more than 300,000 independent contractors, Market Force Field Force is uniquely equipped to be your eyes and ears (and hands!) in your stores.

Fueling Operational Excellence to Win Customer Loyalty

Fast. Convenient. One-Stop Shopping. It’s the brand promise of every convenience store.  How do you out-win the competition with a superior customer experience? And improve your bottom line with operational excellence?

With numerous store locations in both metropolitan and remote areas, measuring the system-wide customer experience and keeping an eye on operations presents a challenge for most convenience store and petroleum companies.

Market Force provides the geographic coverage you need with a field network of over 300,000 individuals. Through our range of products and services we provide the customer intelligence with the insights and on-site action you need to effectively manage your customer’s experience and stay ahead of your competition.

Use Market Force On-Site Services to:

• Monitor program execution and operational compliance across all your locations with On-Site Audits
• Assess operational performance in areas including customer greeting and cleanliness of the store, restrooms and fueling area
• Verify compliance with branding and pump labeling guidelines
• Understand customer attitudes and perceptions on topics including safety, cleanliness and overall satisfaction
• Ensure proper merchandising execution including product stock levels and pricing
• Execute promotions and place promotional materials properly and on time
• Capture key item pricing across your locations and those of your competitors with Pricing Reports

Use Market Force Data & Analysis Services to:

• Identify business levers where improvements will generate the highest returns
• Uncover additional revenue opportunities
• Highlight top performing locations across your organization and identify the drivers of that success
• Automatically deliver performance-based training or rewards at the individual location–level