Banking & Finance Industry Sheet That’s right. Your stuff. Your professional bankers. Your tellers. Your customer service reps. Your front line employees win loyalty. Or drive it away. Market Force provides real time, honest feedback on this most crucial insights perspective—that moment of truth when products and services are explained and loyalty is cemented.

The Customer Intelligence Investment

What drives the ultimate banking experience?  More than the standard tangibles like location convenience, interior quality or ATM availability – it really all comes down to your employees.  And with the quality of their service, every employee represents your brand.

When it comes to bankers, customers seek:

• Efficiency
• Skill at problem resolution
• Knowledge of the product portfolio
• Attention to individual needs
• Warmth and trustworthiness

You can’t be everywhere at once.  How do you ensure consistency between your brand promise and the actual customer experience with your multi-location staff?

Work with Market Force to gain the customer intelligence you need to establish a strong connection with your customers — the key to long-term loyalty.

With a long history of supporting the banking and financial industries, Market Force has the expertise and knowledge to understand your unique needs.

Use Market Force On-Site Services for Multi-Location Evaluations & Action

• Assess operational performance in areas such as customer service and transactional proficiency with branch and teller mystery shopping evaluations, including wait time studies
• Understand sales effectiveness including product explanations
• Track compliance with product description and information disclosure requirements
• Understand customer attitudes and perceptions of their experience including overall satisfaction with customer satisfaction surveys
• Compare pricing for your products and services versus that of your competitors with our syndicated Pricing Reports

Use Market Force Data & Analysis Services to Support Operational Decision-Making

• Use Loyalty Lift Calculator to identify business levers where improvements will generate the highest returns
• Highlight top performing locations across your organization and identify the drivers of that success
• Uncover additional revenue opportunities with Analytics and Insights
• Automatically deliver performance-based training or rewards at the store-level with Triggered Training® and Rewards