The Customer Intelligence Investment

What drives the ultimate banking experience?  More than the standard tangibles like location convenience, interior quality or ATM availability – it really all comes down to your employees.  And with the quality of their service, every employee represents your brand.

When it comes to bankers, customers seek:

• Efficiency
• Skill at problem resolution
• Knowledge of the product portfolio
• Attention to individual needs
• Warmth and trustworthiness

You can’t be everywhere at once.  How do you ensure consistency between your brand promise and the actual customer experience with your multi-location staff?

Work with Market Force to gain the customer intelligence you need to establish a strong connection with your customers — the key to long-term loyalty.

With a long history of supporting the banking and financial industries, Market Force has the expertise and knowledge to understand your unique needs.

Use Market Force On-Site Services for Multi-Location Evaluations & Action

• Assess operational performance in areas such as customer service and transactional proficiency with branch and teller mystery shopping evaluations, including wait time studies
• Understand sales effectiveness including product explanations
• Track compliance with product description and information disclosure requirements
• Understand customer attitudes and perceptions of their experience including overall satisfaction with customer satisfaction surveys
• Compare pricing for your products and services versus that of your competitors with our syndicated Pricing Reports

Use Market Force Data & Analysis Services to Support Operational Decision-Making

• Use Loyalty Lift Calculator to identify business levers where improvements will generate the highest returns
• Highlight top performing locations across your organization and identify the drivers of that success
• Uncover additional revenue opportunities with Analytics and Insights
• Automatically deliver performance-based training or rewards at the store-level with Triggered Training® and Rewards