Market Research Services

Answer questions about your brand, your customers, and your locations

Market research services answer questions about customer segments, competitive brand trial and usage, and more.
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Market Force provides market research services for custom studies. Projects may include customer segmentation work, Attitude, Trial and Usage tracking studies (ATU), customer intercepts, experimental designs for concept testing, and custom surveys addressing everything from perceptions of new tag lines to reactions to packaging. 

Our Analytics and Insights team specialises in research design. We couple a keen focus on sampling methodologies and statistical rigor with creative and budget-conscious approaches to answering your research questions. Projects may be recurring or one-time. 

Understand why your customers do or do not buy

Customer intercepts capture feedback as customers exit your facility. Market Force provides this custom research service to answer questions ranging from why conversion rates differ across a brand’s locations to reactions to a new store concept from both current and new customers. This custom research service provides sophisticated sampling techniques, questionnaire development, fielding of the research, and reporting. 

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Understand your competitive positioning with brand trackers

Market Force provides competitive brand trackers or Attitude Trial and Usage (ATU) studies for all industries. We customise the research to fit your needs. We can focus the research on emerging brands in specific regions and will work with you to build quotas for demographics, competitors, and markets that fit your needs. This custom research service provides sophisticated sampling techniques, questionnaire development, fielding of the research, and reporting. Studies may be repeated using a quarterly to annual cadence.

Create customer segments and understand their value

Customer segmentation studies are a key component of a brand’s strategy. By identifying different customer segments, sizing them, and estimating their value, brands can create powerful product and marketing strategies to influence buying behaviour. Market Force provides customer segmentation models for all industries. We use psychographic questionnaires coupled with statistical techniques to identify and size independent market segments. 

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