Media Coverage

  • Ensuring multi-location businesses perform at their best

    Multi-location businesses such as restaurants, retail stores and banks are challenged with delivering on their brand promise across hundreds or even thousands of locations. Dr Cheryl Flink, Chief Strategy Officer at Market Force Information, outlines a three-step process for ensuring each and every location excels.

  • Sainsbury’s cuts the price of unleaded petrol by up to 2 ppl

    23 September 2015 - From 24 September, Sainsbury's is cutting the price of unleaded petrol by up to 2 pence per litre across its 300 forecourts. This is great news for unleaded drivers, following a summer of falling diesel prices. Sainsbury's has been voted UK's favourite petrol retailer in an independent survey by Market Force Information. The forecourts were praised for exceptional service and customer experience.

  • Sainsbury's named UK's favourite petrol station

    3 August 2015 - Supermarket brands lead the way in customer satisfaction: Results of study by Market Force Information. Supermarkets Vs Traditional Petrol Brands: The attributes that drive customer satisfaction and repeat purchases Consumers rated supermarkets as providing a better experience than traditional petrol brands, with loyalty cards being a primary driver for that preference. Tesco’s loyalty programme provides the most pull, followed closely by Sainsbury’s (58 per cent and 57 per cent...

  • Get paid to eat at restaurants for FREE as a mystery shopper

    23  June 2015 - No such thing as a free lunch? That’s not something you’ll hear a mystery shopper say. I know this because for the past couple of months, I’ve been stuffing my face at restaurants for nowt – all in the name of market research. In one busy month, I managed to scoff more than £100 worth of free grub – eating out at least a couple of times a week at big high street chains. Unfortunately, I can’t say exactly where I’ve been as mystery shoppers are sworn to...

  • Employee-owned Waitrose tops survey for customer loyalty

    11 June 2015 - Waitrose is the number one retailer when it comes to customer loyalty, according to new research by Marker Force Information. The study, which aimed to reveal customers’ shopping habits, looked at brand preference, engagement, experience and the use of social media among the 6,800 consumers surveyed.


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