Media Coverage

  • Asda ‘UK’s favourite place to fill up’

    Asda beat Sainsbury’s into second place, with Morrisons third and Tesco fourth – but with the highest customer loyalty nonetheless. Market Force Information questioned 3,900 UK drivers on their experiences at filling stations and averaged the data to rate each brand on a relative scale. Key to the supermarkets’ popularity was price, says the study, with a 63% price satisfaction rating for Asda compared to a meagre 15% for BP. Some 78% of drivers said is was important.

  • UK drivers prefer to fill up at Asda, says a new survey

    Asda beat Sainsbury’s into second place by a whisker, with Morrisons third-favourite and Tesco a more distant fourth – but with the highest customer loyalty nonetheless. Research by Market Force Information questioned 3,900 UK drivers on their experiences at petrol station forecourts and averaged the data to rate each brand on a relative scale.

  • Market Force: A Blogger's Favourite Mystery Shopping Company

    Emma Drew, 28, from Littleforth, Cambridgeshire now makes around £3000 a month from activities such as blogging, mystery shopping, website testing, risk-free betting and online lotteries, which she documents on her blog. "My favourite company is Market Force, simply because of the clients they have available. If you register you will recognise a whole host of high street names". Learn more...

  • The UK’s Favourite Supermarket Revealed

    More than 6,648 UK consumers rated how satisfied they were with their last experience at a supermarket and how likely they would be to recommend it to others. This data was averaged to rate each brand on a Composite Loyalty Index which benchmarks overall satisfaction and likelihood to recommend. The study also identified the key qualities that drive satisfaction, revealing the ways in which supermarkets can win and retain customers without resorting to price wars. Overall, one in ten people...

  • Waitrose still ahead of its competitors in customer satisfaction survey

    Waitrose has been named Britain's top supermarket for customer satisfaction for the second year running, according to a national survey published by the consumer experience company Market Force Information. Each supermarket brand was rated by how satisfied consumers were with their last shopping experience at the store, and how likely they would be to recommend it to others. Waitrose was ranked first for nearly all satisfaction indicators, but was beaten by Aldi for the time it takes customers...

  • Britain’s favourite fast food restaurant has been revealed (and, no, it’s not Nando’s)

    The nation has spoken and our favourite fast food restaurant is *drum roll please* Five Guys. Which is, well, surprising given they’re pretty new to the scene. While last year’s winner Nando’s scored well on speed, value for money and atmosphere, Five Guys won on food quality, overall cleanliness and staff friendliness. The in-depth study, which also asked asked Brits to name their favourite high street café chain, was carried out by Market Force Information. They asked 4,565 customers to rate...

  • The nation's favourite fast food restaurant has been revealed... and it's probably not the one you think

    The nation’s favourite fast food restaurant has been revealed as Five Guys. Although the chain only launched in the UK in 2013 and has just 41 branches, the US burger chain was voted top dog despite fierce competition from last year’s winner, Nando’s. The study, carried out by Market Force Information, asked 4,565 Brits to rate their last experience at each of the fast food restaurants and cafés across five categories. While Nando’s scored well on value for money, speed and atmosphere, Five...

  • Five Guys is the UK's Favourite Fast Food Joint (Sorry Nandos)

    Five Guys, the US burger chain that launched in the UK less than three years ago, has edged out its South African competitor to be crowned the nation's favourite fast food joint. That's an impressive feat considering there are just 13 Five Guys in the UK, while there are around 280 Nando's. The study, carried out among more than 4,500 UK consumers by Market Force Information, found that Five Guys actually topped fewer categories than Nando's (three vs five) but an "...

  • Next comes top in favourite fashion retailer poll

    Primark was considered to offer the best value while Next came top in terms of speed of checkout, store atmosphere and ease of finding items. However, one in three customers polled claimed their favourite fashion retailer performed relatively poorly across all seven key drivers, which related to merchandising strategies and customer service.

  • Next leapfrogs TK Maxx and New Look to be UK’s favourite fashion retailer

    In fiercely competitive times for the sector, Next has been named as Britain’s favourite fashion retailer, according to an independent study by Market Force Information. In the large-scale consumer research study, New Look, TK Maxx and Zara all tied in second place, with Primark just behind in third.

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