Restaurant

Grow your same store comparable sales

The fight for share of stomach is fierce. Your ability to grow your sales comps will depend on consistent execution that keeps your guests coming back for more. 

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The restaurant industry continues to be an area of high growth, with over $700 billion in global sales and more than one million restaurant locations in the United States alone. Guests form their opinions of restaurant brands based on their experiences. A well-run restaurant creates a better brand reputation that benefits all franchisees—and one with poor operations creates risk for those same franchisees. Consumers have too many choices to waste their dollars on a poor experience. 

Market Force provides a suite of tools to help restaurant franchisees maximise their same store comparable sales growth. We help you measure and improve delivery to brand standards, create exceptional guest experiences, and minimise costly complaints. Our mystery shopping services measure food quality, service, cleanliness, and other standards that protect your brand's reputation—for every franchisee. 

The guest experience you create will determine whether your success—either as a brand or a franchisee. Listening and responding to guest feedback across all channels is critical. Market Force provides three guest feedback channels for our restaurant brands, including guest experience surveys, social media monitoring, and contact centre. By combining all of this data on a single platform, every stakeholder in the organisation can gain insight into the guest experience across all channels and coach their teams on improvement. Our guest experience solutions will help you: 

  • Identify locations with unusually high volumes of customer complaints
  • Track improvement in loyalty and delivery on critical drivers
  • Categorise open-ended guest feedback and trend it over time
  • Coach your teams with both opportunities to improve and compliments on a job well done

Knowing what you need to change is half the battle. The other half is actually driving change down to the individual location level. Some of your restaurants are already superstars. Others need help. And what needs to be improved at one restaurant may be different from another. That’s why creating a location-level improvement plan is so important to improving loyalty and same store comparable sales. 

To empower locations, Market Force provides an online planning tool that lets operators build individualised plans for achieving their goals. Our Success Playbook prioritises potential improvement by the highest ROI so that operators know where to start. They can compare performance to their region or the brand, goal-set, create action plans, and monitor performance over time. Step by step, every location can improve—and that's more money in everyone's pocket. 

CASE IN POINT

2015 Research on Fast-Casual &
QSR Restaurants

In 2015 we surveyed 4,500 UK consumers and asked them about their dining habits including brand preference, typical spend, brand engagement, customer experience and social media usage.We looked at a number of categories including burger, steak, grill, chicken, pizza, pub/bar style and Italian.

Kiosks, apps, and table top technology have provided new channels for ordering. Our research found nearly 1 in 4 consumers prefer placing their order using technology rather than a server.

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Is your menu working?

Learn more about our menu satisfaction studies. They can help brands understand if there are menu items that just don’t appeal to customers or if menu items are simply not being prepared properly. Remember, your menu has the power to change the performance of your business so make sure you've got it right.

Learn More

Thought Leadership

Improve Restaurant Customer Satisfaction | Market Force

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