Customer Intercept Surveys
Know your customers. But also know your competitors’ customers.
Do you wish you could talk to customers who left your store or restaurant—without purchasing and why? Do you wish you could hear from customers who did not get far enough with your brand to fill out a point-of-sale survey?
A customer intercept study is an alternate research method for reaching actual and not quite customers that are not captured via more traditional site-level research methods like mystery shopping or customer satisfaction surveys. Customer intercept studies can help you identify consumers who purchased AND those who walked out the door without purchasing—and why. They can help you understand the viewpoint of consumers who chose NOT to fill out a survey and capture their first-hand experience on-site at your locations.
Know the reason why:
Learn more about Customer Intercept surveys—click here to schedule a briefing