Market Force Customer Intercept Survey

Customer Intercept Surveys

Know your customers. Why they buy. Why they don't buy. Why they come back.


Do you wish you could talk to customers who left your store without purchasing and why?  Do you wish you could hear from customers who did not get far enough with your brand to fill out a point-of-sale survey? What about guests who left your restaurant?  Do you want to know if they will be coming back and what their experience was like?


A customer intercept study is an alternate research method for reaching real customers and non-purchase customers that may not be captured via more traditional site-level research methods like mystery shopping or customer satisfaction surveys. Customer intercept studies can help you identify consumers who purchased AND those who walked out the door without purchasing—and why. The service can also help you supplement existing survey methodologies that don’t always capture all demographics and consumer types—specifically those consumers who chose NOT to fill out a survey and capture their first-hand experience on-site at your locations.


 Know the reason why:

  • Understand how both current customers and prospects view your service and product offerings
  • Understand the reasons behind missed revenue and lost potential customers
  • Understand why consumers may not be returning to your brand and its offering
  • Measure the brand experience for specific research questions with a multi-location view
  • Improve operational performance to maximize conversion rates
  • Determine if your on-site strategy is working
  • Measure whether training dollars are effective by understanding the sales process experienced by consumers

    Learn more about Customer Intercept surveysclick here to schedule a briefing