Momentum Growing for Market Force’s Customer Intelligence Solutions
Market Force sees business expand as restaurants, retailers, CPG and entertainment companies strive to earn consumer loyalty
BOULDER, Colo. – July 19, 2010 – With the dramatic impact of the Great Recession, many consumer-facing companies are working to regain consumer trust by investing in programs to increase customer satisfaction and loyalty. As evidence, Market Force Information, the world’s leading customer intelligence solutions company, today announced the addition of a wide range of new customers, as well as expanded business relationships with current customers spanning Retail, Grocery, Consumer Packaged Goods (CPG), Banking, Petro-Convenience, Telecom, Quick-Service and Family Casual Restaurant brands.
Market Force has won new business or worked in an expanded capacity with some of the best consumer companies in the world this year, including: A&P Family of Supermarkets, Abercrombie & Fitch, B&H Foto & Electronics, Church’s Chicken, General Mills, Office Depot, Office Max, Panda Restaurant Group and Unilever.
Market Force counts more than 200 of the world’s largest consumer-facing companies as clients, and saw its business expand at more than a 20% clip in the first half of 2010 compared with the same time period last year.
The company provides a variety of customer intelligence solutions and analytics, from mystery shopping and customer feedback, to competitive price auditing and merchandising services – all designed to give its clients the intelligence they need to delight their customers and drive bottom-line results.
“We know our guests have many choices when it comes to eating out,” said Mel Deane, CEO, Church’s Chicken. “Our team is absolutely and fully committed to providing our guests an exceptional experience at Church’s Chicken restaurants. Market Force has been a great partner, and in a short amount of time working with them, we have seen a marked improvement in overall customer satisfaction.”
As companies invest in improving customer satisfaction, the need to obtain a consolidated, single view of their customers—gathered from customer feedback scores, operational store metrics, social media input and beyond—is becoming increasingly critical. That consolidated view, coupled with analytics and triggers to action, has become known in the industry as Customer Intelligence.
“Market Force is uniquely positioned to lead the Customer Intelligence solution space for consumer-serving companies,” said Market Force CEO, Karl Maier. “We enable these companies to see their stores through their customers’ eyes, so they can act quickly to assure consistently great performance in every restaurant, every branch, every store. There is a reason these are the best companies in their respective industries – they’re investing in their customer experience.”
About Market Force Information
Market Force Information, Inc. is the leading global customer intelligence solutions company for business to consumer companies including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. Market Force Information has pioneered the industry with a suite of customer intelligence solutions that provide clients with the business intelligence they need to delight their customers and drive bottom-line results. The company measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services, with the analytics to drive targeted improvements. For more information, please visit: www.marketforce.com and follow us on Twitter @MarketForce
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