Market Force | Customer Intelligence & Customer Experience Management Solutions» Market Force | Consumer Survey Reveals Patterns and Preferences in Chicken Purchasing

Consumer Survey Reveals Patterns and Preferences in Chicken Purchasing

deb — Wed, 04 Aug 2010 23:15:51 +0000

Progressive Grocer — Chicken is a staple in the American consumer diet, with 53 percent of consumers eating chicken more than four times weekly, according to a recent consumer study conducted by Market Force. The study reveals a plethora of details about purchasing habits. Read More

Are Consumers Eating Out More this Summer??

deb — Tue, 27 Jul 2010 21:46:42 +0000

38 Miles from Manhattan—This popular blog picked up on new Market Force research that showed confidence rising for restaurant goers. In December of 2009, just 5% of consumers said that they expected to eat out more in the coming month. Six months later that figure rose to 25%. 38 Miles also picked up on the effect social media played. According to this study, about half of consumers surveyed read an online review or found out about a restaurant through online searching of blogs and social networks. Read more

Doctoring the Customer Experience

deb — Tue, 27 Jul 2010 18:17:57 +0000

CRM Buyer—There’s movement toward a new customer service norm even in the hallowed halls of finance. Hey, come sit a spell, bring your dog, have a specialty coffee—or a hot dog on us—get comfy, use our computers and yes, spend, spend, spend! It’s CEM—a process wherein businesses intently study the entire customer experience from start to finish and over every channel. Read more

Market Force Adds New Customers

deb — Mon, 19 Jul 2010 18:10:29 +0000

TradingMarkets.com—Market Force announced the addition of a range of new customers, as well as expanded business relationships with current customers spanning Retail, Grocery, Consumer Packaged Goods (CPG), Banking, Petro-Convenience, Telecom, Quick-Service and Family Casual Restaurant brands. New and expanded business relationships included A&P Family of Supermarkets, Abercrombie & Fitch, B&H Foto & Electronics, Church’s Chicken, General Mills, Office Depot, Office Max, Panda Restaurant Group and Unilever. Read more

Survey: Krispy ‘Cremes’ Competitors

deb — Thu, 15 Jul 2010 01:39:15 +0000

Marketing Daily — While Starbucks pulled the most votes when consumers were asked to name their favorite coffee house or snack chain, Krispy Creme won by a wide margin when the results were indexed to factor in chains’ comparative number of locations, according to Market Force, a customer intelligence & experience management solutions provider. Read more

Grocery Store Favoritism: What’s the Secret?

deb — Tue, 13 Jul 2010 15:54:01 +0000

Progressive Grocer — What’s really important to consumers today when selecting the store they will visit as many as 15 or 20 times a month? And how do people rank grocery stores in their communities against this all-important wish list? Read more

Consumers Hungry for Restaurants

deb — Mon, 05 Jul 2010 20:04:30 +0000

Nation’s Restaurant News – Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force. About 25% of respondents indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5% of consumers surveyed in December 2009. Read More

Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.

About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Study: Grocery Shoppers Highly Susceptible to In-Store Marketing

amanda — Tue, 08 Jun 2010 19:33:42 +0000

RetailCustomerExperience.com – In January 2010, Market Force, provider of customer intelligence solutions, conducted a survey to collect data on consumer spending habits and store loyalty focused on retail grocery stores and consumer packaged goods. The objective was to glean insights on how to consistently delight the customer and find out which brands excel and why. Read more

U.S. Make-up Users Want Simplicity from Their Brands

deb — Tue, 11 May 2010 20:29:40 +0000

Premium Beauty News – When the consumers were asked what they loved most about their favourite makeup line, they chose brand trust over all of the other factors – the actual product attributes mattered much less. More than two thirds said they love their makeup because they trust the brand, while only one third cited loving it “because it feels wonderful.” Read More

Cover Girl Is a Consumer Favorite

deb — Tue, 04 May 2010 20:24:09 +0000

Household and Personal Products Industry – In a new beauty survey conducted by Market Force, Procter & Gamble’s Cover Girl topped the list of consumers’ favorite cosmetics brands, followed by Clinique. The survey examined which cosmetic brands are most popular among consumers and why, as well as their favorite places to shop for cosmetics. Read more