Marketing Daily — While Starbucks pulled the most votes when consumers were asked to name their favorite coffee house or snack chain, Krispy Creme won by a wide margin when the results were indexed to factor in chains’ comparative number of locations, according to Market Force, a customer intelligence & experience management solutions provider.  Read more

Progressive Grocer — What’s really important to consumers today when selecting the store they will visit as many as 15 or 20 times a month? And how do people rank grocery stores in their communities against this all-important wish list? Read more

Nation’s Restaurant News – Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force. About 25% of respondents indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5% of consumers surveyed in December 2009.  Read More

RetailCustomerExperience.com – In January 2010, Market Force, provider of customer intelligence solutions, conducted a survey to collect data on consumer spending habits and store loyalty focused on retail grocery stores and consumer packaged goods. The objective was to glean insights on how to consistently delight the customer and find out which brands excel and why. Read more

Premium Beauty News – When the consumers were asked what they loved most about their favourite makeup line, they chose brand trust over all of the other factors – the actual product attributes mattered much less. More than two thirds said they love their makeup because they trust the brand, while only one third cited loving it “because it feels wonderful.”  Read More

Household and Personal Products Industry – In a new beauty survey conducted by Market Force, Procter & Gamble’s Cover Girl topped the list of consumers’ favorite cosmetics brands, followed by Clinique. The survey examined which cosmetic brands are most popular among consumers and why, as well as their favorite places to shop for cosmetics. Read more

Daily Business News - Aveda is consumers’ favorite hair salon, according to a Beauty survey conducted by Market Force Information, a worldwide leader in customer intelligence and customer experience management solutions. Read more

Inc. 500 | 5000 Newsletter - These days, the customer means everything. Companies pay big money to figure out just exactly what consumers think when they make buying decisions. The people at Market Force Information five-year-old company headquartered near Boulder, Colorado, have made it their business to shed light on a customer’s ultimate “moment of truth.” Modern companies, especially the big ones, use a variety of ways to get that insight. For Market Force, though, it was a highly fragmented, dated and anonymous industry that paved the way to the firm’s immense success over such a short period of time. Read more

CBC News – A new survey of more than 5,000 consumers shows the expertise of a stylist is the primary draw when choosing a hair salon. The survey conducted in March 2010 by Market Force  found 64% of those asked cited the quality of the stylist as the top factor in choosing a salon followed by value, relationship with the stylist and location of the salon. Read more

Pet Business Magazine – How a pet store displays its items for sale is key in creating a convenient shopping experience. According to Cheryl Flink from Market Force Information, there are three things that must be right when it comes to a convenient merchandising strategy. Read more