Market Force | Customer Intelligence & Customer Experience Management Solutions» Market Force | Market Force Webcast Series: http://www.marketforce.com Market Force is an industry leading provider of customer intelligence and customer experience services and solutions Thu, 02 Sep 2010 17:19:05 +0000 en hourly 1 http://wordpress.org/?v=abc Market Force Webcast Series: http://www.marketforce.com/2010/08/market-force-at-showest/ http://www.marketforce.com/2010/08/market-force-at-showest/#comments Sun, 15 Aug 2010 18:41:14 +0000 ian http://www.marketforce.com/?p=907 Market Force Banking & Insurance Research Webcast | Recording

Banking & Insurance: What’s on Consumers’ Minds?
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With the Great Recession a vivid memory, financial service companies are looking for ways to strengthen customer connections. But have consumers regained confidence in their banks and insurance companies, or are they looking for alternatives? Are they comfortable going online for all their services? What delights them? Has anything made them consider switching in the past year? Once very strong brands have taken a beating in the last two years. Now, as the economy begins its slow recovery, do consumers look for new ways to handle their banking and insurance needs? If they do, which companies are their favorites in each category, and why? Market Force, the leading provider of Customer Intelligence solutions for the financial sector, has just completed a comprehensive study and released these results on August 31st.This new research answered questions like the following:

  • Why did consumers choose their bank or insurer, and for what products?
  • What steps must banks and insurance companies take to build a loyal customer for life?
  • How do consumers prefer to build a relationship with their insurance providers? Web? In person? Telephone?
  • How do banks best promote their entire portfolio of products? In the branch? Traditional advertising? Web? Social Media?
  • What’s most important to insurance purchases? Price? Service? Brand name? Locations? Agent relationship?

In addition to answering these questions, we shared several industry best practices for building impactful Customer Intelligence solutions. We invite you to view our recording to see these interesting results. 

 
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