Market Force Restaurant Industry Trends Webcast

What’s the state of the restaurant industry, and what’s creating customer preference and loyalty in 2010?

Consumers have been hammered with the recession. Every category of restaurant has seen declines in sales, whether its casual/family dining, fast food/fast casual, or coffee house chains. As the economy begins its slow recovery, do consumers think they’ll be spending more to go out? If they do, which chains are their favorites in each category, and why? We polled our 300,000+ shopper force to get real answers to key questions facing the restaurant industry.

If you missed our webinar on June 23, we invite you to view our complimentary Restaurant Industry Trends webcast to hear answers to these key questions.

In this webinar, Market Force, provider of Customer Intelligence solutions, announced the results of a breakthrough study that probed questions such as:

• Which QSRs, fast-casual and casual restaurants and coffee houses are favorites, and what drives customer preferences in each of these four categories?
• What trends are at the forefront of consumers’ minds in driving new visits?
• What are the key drivers for individuals or families to visit a QSR instead of other options?
• Is social media playing a growing role in communicating with restaurant patrons?
• What do restaurant operators need to focus on for increased traffic, higher loyalty and same-store-sales growth?

If you’re an executive or manager in the restaurant industry, or work in advertising, brand management, business or consumer insights, operations or market research in the restaurant industry, this is a webcast you won’t want to miss.