Fueling change: Major gas retailer drills for insights

A gas retailer with 8000+ locations had been measuring the performance of its convenience stores with a mystery shopping program. They had lots of data, but no insights. The company tapped the Market Force Analytics team who discovered a 58% variance in sales between the top and bottom quartiles. The next step was to find which specific questions predicted the variance in fuel sales growth. In other words, what matters most to consumers and their behaviors?

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