Market Force continuously evolves its product set to meet the needs of our clients. One of those needs is providing an easy way for our clients’ internal teams to compile and report audits. We have just released our new Eyes:On audit app, a tool that saves auditors time and make data more tangible.

I am privileged to work with a Market Force client in the retail industry with over 900 locations here in the UK. This client has implemented the Eyes:On app, going from an internal audit tool that could only be completed via desktop to a fully functional app on mobile and tablet devices. Being able to complete an audit with mobile technology—but not requiring a connection to complete a report while in the field—has improved productivity. This has been extremely useful for them as auditors would sometimes have no or limited connectivity. To make matters more complex, auditors had to rely on notes completed after the visit, making it more likely results would be inaccurate. With the app, auditors fill out information real time. Our client says the app has helped them reduce costs by reducing man hours and improving quality. Instead of spending hours filling in documents, teams can focus on what the data actually say.

There has been another benefit to consolidating the audit information: The audit data has really helped my client improve their mystery shopping scores by being firm but fair on their internal visits as they now have two sources of data pointing towards similar results—all consolidated in one place. This is the perfect opportunity to coach operators and franchisees with useful information that will help them improve their stores.

Finally, our client now uses the app to collect additional information, like presence of POS materials and checks on inventory. That has prevented them from over-ordering and reduces the risk of waste.

The feedback we have received from all members of staff that use the app has been phenomenal: They find it user-friendly and a great tool. Our client has been more than pleased with how the app has helped them improve their business!

To learn more about Market Force’s Eyes:On app for auditors, download the data sheet or schedule a briefing with one of our sales representatives. We’d love to give you a demo!

Ross Lloyd is a Market Force account manager in London, working on building and maintaining relationships with clients, including making sure Market Force is strategically aligned with clients' goals and objectives.