Analyst

Customer Intelligence: A Data Driven Approach to the Customer Experience

Author: Chris Cunnane, Analyst, Aberdeen Group

 

Tools that help retailers understand the customer experience have shifted from a "good to have" to a "need to have." This Analyst Insight will examine how retailers use customer intelligence tools to personalize the customer experience and drive higher customer satisfaction and conversion rates. 6 pages.

 

Read this analyst white paper here