OnSight and InSight:
Information, Insight and Action

Market Force Information has pioneered a unique suite of products and services that combine multiple streams of customer experience information with value-added analytics and decision support systems to optimize your customer experience, increase loyalty and maximize sales.

Our products and services are broken into two categories:

OnSight: Evaluations and Action
  • We evaluate your customer experience providing information that is objective, subjective, operational and experiential
  • We provide direct on-site action through a full range of merchandising fulfillment and information services
InSight: Identify Solutions
  • We maximize the value of your customer experience information with insights gained through rigorous statistical analysis and sophisticated decision support systems (DSS) such as the Loyalty Lift Calculator
  • We drive performance improvements to the individual store through automated training or reward programs

Market Force Information is the only provider in the industry that can provide this powerful combination of information, insights and action direct to the store.

OnSight: EVALUATIONS AND ACTION
Product Category Key Issues Addressed
  • Mystery Shopping
  • Compliance with internal guidelines for operational performance and branding
  • Merchandising
  • Product placement, stocking, pricing and packaging
  • Direct Customer Feedback Surveys
  • Customer perceptions and attitudes
  • On-Site Audits
  • Merchandising/branding compliance,
    in-stock status and product pricing with Pricemark
  • Competitive Evaluations
  • Competitive comparison across a consistent set of measures
  • CRI Theatre Checks
  • Verification of and reaction to pre-feature advertising, trailers and promotional programs
  • On-Floor Set Up
  • Timely and proper execution of promotional programs and seasonal product changes
  • Crisis Management
  • Immediate rectification of product crisis situations including recalls
   
InSight: Identify Solutions
Product Category Key Issues Addressed
  • Loyalty Lift Calculator
  • Estimate the impact of performance improvements on satisfaction, loyalty, and financial performance.
  • Analytics & Insights
  • Business opportunities and “levers” where investment will generate the highest returns
  • Triggered Training®
    and Rewards
  • Automated, real-time delivery of training or rewards based on mystery shopping scores
  • HearSay: Text Mining & Analysis
  • Classify open-end responses from customers and identify their positive and negative sentiments
  • Television Retail Insights
  • Competitively benchmarked in-store sales information for HDTVs
   
Benefits of our
Integrated Product Suite
  • Delivers actionable insights
  • Pinpoints focus areas for greatest ROI
  • Improves on-location and call center operational performance
  • Aligns customer experience with expectations
  • Verifies compliance with product placement, stock level, and pricing guidelines
  • Ensures products are displayed when and where you want them to be
  • Identifies significant performance gaps and best practices across your business
  • Uncovers corporate-wide behavior patterns leading to revenue opportunities
  • Tells a story that provides consultative recommendations
  • Improves employee effectiveness, morale and retention