OnSight and InSight:
Evaluate Experiences. Identify Solutions.

Market Force Information has pioneered a unique suite of customer experience information and insight solutions that combine multiple on-site data streams with value-added analytics to optimize your customer experience and maximize sales.

Our OnSight evaluations provide a holistic picture of your customer experience by capturing different types of on-site information, including operational and experiential, objective and subjective.

Our InSight solutions maximize the value of this information by applying rigorous analytics to your results, identifying critical insights for your business and driving immediate improvement through automated training or rewards programs.

This innovative combination of information and insight is delivered through one platform by one partner—Market Force Information.

OnSight: Evaluate Experiences
Focus Area Solution Key Issues Addressed
Anonymous Evaluations
  • Mystery Shopping
  • Purchase/Return Mystery Shopping
  • Telephone Mystery Shopping
  • Call Center/800 # Monitoring
  • Compliance with
    internal guidelines
    for operational performance
    and branding
  • Customer service
  • Presence of promotional material
Customer Feedback
Surveys
  • Web Surveys
  • IVR Surveys
  • CATI Surveys
  • Customer perceptions and attitudes
  • Reasons behind customer choices
On-Site Audits
  • Merchandise/Image Audits
  • Promotion/Display Audits
  • In-Stock Audits
  • Pricing Audits
  • Merchandising/branding compliance
  • In-Stock position on regular and promotional products
  • Product pricing
Competitive Evaluations
  • Competitor Mystery Shopping
  • Competitor Price Audits
  • Best Practice
    Identification
  • Competitive comparison
    across a consistent set
    of measures
InSight: Identify Solutions
Focus Area Solution Key Issues Addressed
Insight Solutions
  • Analytics & Insights
  • Business opportunities
    and “levers” where
    investment will generate
    the highest returns
Frontline Training
and Learning
  • Triggered Training™
    and Rewards
  • Automated, real-time
    delivery of training
    or rewards based on
    Mystery Shopping scores
Benefits of our
Integrated Product Suite
  • Delivers actionable insights
  • Pinpoints focus areas for greatest ROI
  • Improves on-location and call center operational performance
  • Aligns customer experience with expectations
  • Verifies compliance with product placement, stock level, and pricing guidelines
  • Identifies significant performance gaps and best practices across your business
  • Uncovers corporate-wide behavior patterns leading to revenue opportunities
  • Tells a story that provides consultative recommendations
  • Improves employee effectiveness, morale and retention