July 27th, 2010
Doctoring the Customer Experience
CRM Buyer — There’s movement toward a new customer service norm even in the hallowed halls of finance. Hey, come sit a spell, bring your dog, have a specialty coffee—or a hot dog on us—get comfy, use our computers and yes, spend, spend, spend! It’s CEM—a process wherein businesses intently study the entire customer experience from start to finish and over every channel. Read more
